Bud Light Ad Campaign
Bud Light Ad Campaign
http://www.nytimes.com/2015/04/29/bu...line.html?_r=0
In an attempt to marketing to women they came up with this slogan which has been since withdrawn
In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”
In an attempt to marketing to women they came up with this slogan which has been since withdrawn
In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”
Ugh times a million.
Although I am glad to read that they nixed the campaign, it's still appalling. It would be nice to think that kind of advertising that didn't survive the "Mad Men" era, but I have little faith in the powers that be on Madison Avenue. Or the companies that sign on to such an ad and then claim regret when they're called on the carpet. Witness the dimwit from A-B:
“It’s clear that this message missed the mark, and we regret it,” Alexander Lambrecht, vice president for the Bud Light brand at Anheuser-Busch, said in a statement. “We would never condone disrespectful or irresponsible behavior.”
Although I am glad to read that they nixed the campaign, it's still appalling. It would be nice to think that kind of advertising that didn't survive the "Mad Men" era, but I have little faith in the powers that be on Madison Avenue. Or the companies that sign on to such an ad and then claim regret when they're called on the carpet. Witness the dimwit from A-B:
“It’s clear that this message missed the mark, and we regret it,” Alexander Lambrecht, vice president for the Bud Light brand at Anheuser-Busch, said in a statement. “We would never condone disrespectful or irresponsible behavior.”
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