Instagram is one of the leading social media websites of our time, with over 1 billion monthly active users. Part of the platform’s success is helped along by influencers, popular users who garner thousands, and sometimes millions of followers. Influencers have an audience that they speak to, and part of their success lies in knowing that their audience is listening. For those in recovery, the site can be an invaluable way to gain access to inspiration and community. Here are five influencers who are recovered, and why it might be beneficial to follow them.
Laura (@laura_mckowen) is the creator of a podcast called HOME that she runs with Holly Whitaker, founder of the website, Hip Sobriety. Laura began blogging and coaching recovering alcoholics after a long battle with the substance herself. The podcast began a conversation about alcohol and substance abuse and how to live a sober lifestyle, and soon grew to over 20,000 listeners, and as of today, she has 53,000 Instagram followers. Hip Sobriety offers tools and resources for those in need as well as other support resources.
Dawn Nickel, PhD.
Dawn (@recoveringdawn)is a writer, speaker and founder of She Recovers (@she_recovers), a global grassroots movement and non-profit public charity that focuses on supporting women in recovery, those seeking help with substance abuse, and other behavioral health challenges. Her Instagram page cites a mission statement to “inspire hope, reduce stigma, and empower women in or seeking recovery.”
Austin Cooper (soberevolution) was in recovery for a few years when he began his Instagram page, Sober Evolution. His unique style of inspiration garnered him thousands of followers and became a brand. He now runs the Sober Evolution website, which features sobriety resources, podcasts, and articles focused on recovery.
Shanna Whan is the founder of Sober in the Country (@sober_in_the_country), which she started after realizing that alcoholism was running rampant in her home state of New South Wales and among the rural isolated farmers that lived there. After recovering from alcohol, she began blogging, and then expanded to social media, including Instagram and Facebook, with over 50,000 followers.
Brand (@russellbrand)may be most well-known for his role as a famous actor and comedian, but he’s also a strong voice for recovery on social media and Instagram. His website, Commune, has over 1.6 million subscribers and offers its readers help with recovery, including an online course, along with other forms of well being like yoga and meditation. He is also the author of several books, including, "Recovery: Freedom from our Addictions."
Brooke (africabrooke) is a speaker and a coach and a popular voice on Instagram, using the platform to help women overcome the hurdles they need to break free and live a more powerful life. She runs a podcast called “Beyond the Self” and works one-on-one with those in need.
Giminez (@jennifergimenez), a model, became sober when she was 29 and landed a role on VH1’s show, Sober House back in 2009. Her Instagram page is dedicated to helping others seeking sobriety and to promote inspiration and advice. Recovery Today magazine called her, “one of the nation’s leading experts on addiction.”
Kirsten Walker is the creator of the page, Sober Brown Girls (@soberbrowngirls), that offers inspirational quotes and advice on recovery for women of color and for the sober curious. The space provides a relief for women who are seeking help and who need help with a starting point.
Kevin Z created his page, Recovery Rockstars (@recoveryrockstars), after the death of two people that were close to him. The page shares stories about addiction, celebrates sobriety, and seeks to end the stigma surrounding addiction. He also runs a podcast called Recovery Rockstars Uncut.
River’s (@chrissierivers) page, Black Recovery Matters (@blackrecoverymatters), features inspirational quotes, captions, and stories designed to help those who are in all stages of recovery. She also hosts a zoom meeting every week called Sunday Black Coffee, which is intended to help connect others in their recovery process.