lg - I just read an article in the Food and Drink section in our local weekly newspaper. The article discussed the high demand now for booze-free cocktails and how bartenders were being creative in coming up with Mocktails.
The article goes on to discuss the reasons why people seem to be cutting back on their alcohol intake (more mindful lifestyles, alcohol losing its appeal to a more health conscious individuals) and the need for restaurants and bars to provide a way for "..nonimbibers to participate in the bar experience".
A new trend perhaps?