I wasn't really ready to take an honest stab at sobriety until recently so I have no practical experience with other methods.
That said, I've long been aware of "alcoholism is a disease" "admit we are powerless" "12 steps" (though I only know what a couple of them are) "keep coming back" and lots of other stuff like that. I was aware of it without ever having sought out awareness of it.
So why was I completely unaware of AVRT? Well, RR has a lot to say about that stuff, but I just thought I'd go ahead and put it out there for everyone to pounce on.
I'm with Jazzfish in believing that this needs to be made a more visible option to those who feel they suffer from an addiction. It does seem that so many get stuck in the revolving door of treatment and just keep going around and around.