When someone makes a comment involving "tricks," no matter what they trying to accomplish, I'm thinking they are looking for the easy way to accomplish their goals.
Dedicate yourself to your sobriety, first and foremost, and don't let ego or pride get in the way. Anyone that might judge you for improving your life in such a big way isn't worth your time.
AA is not my thing, as for a lot of people. However, that doesn't mean that you wouldn't benefit from it.