Drinking
money: purchase of alcohol, the bad food you eat while drinking, activities you do during drinking
non-money: loss of good friends, only drinking friends, loss of control, health issues, family issues, loss of self-respect, loss of time, not knowing how good you can really be, prison/death
The risk of a DUI
money: higher insurance, court costs, legal fees, interlock fees, dmv fees, dui classes, job loss
non-money: jail, loss of self-respect, loss of time, prison/death
As you can see there are a lot of cons and I am sure you can add a bunch to the ones I listed.