What do you want out of life? Do you ever stop to think about it?
Let yourself dream a bit. What kind of life do you want? If you can get a picture in your mind of that...you'll also soon realize you won't be able to attain it while you're drinking.
Wanting the things that sobriety offers IS what it means to "wanting to be sober more than wanting to drink." If you don't have dreams of vigorous health, looking your best, being more prosperous, having a great relationship, traveling, being a role model for your children, etc... If you don't have such dreams, "being sober" loses some of its appeal.
So, my recommendation is to DREAM. Dream about what life could be, were it not for the alcohol.
This is what helped me quite a lot.