Oddly I only care about it when it's someone in my day to day real life and worry about what others will think of me for having friends/relationships with people who aren't book smart...
My entire family to this day is all about posturing about who is the most academic and successful. I don't give a rats ass about competing and prefer to work with at risk kids so I lost that contest long ago...
But I still fear being judged by my family for the company I keep... So I guess I figured it out didn't I?