I view my Sobriety as mine, I can't control what others do, I can't control all the adverts on TV for alcohol, and it's probably not right to expect others to not drink, just because I have a problem with alcohol!!
The only thing I can do is make choices on what activities I get involved in and the people I hang out with, every time I get invited to a social event I need to make a judgement call on whether or not my Sobriety will be put at risk, it's always my priority and it needs to be protected at all costs, regardless of whether I offend someone by turning down an invite to say a stag party or a night out clubbing!!
Other people I guess are free to do what they want as adults, but we have the freedom to not put ourselves in situations that may compromise our decision to lead a Sober life!!