Originally Posted by
dwtbd 
There would be no televised games without the advertisers. They do research and know who is watching. It's a cultural thing. Don't old your breath waiting to the "SuperBowl Halftime show, brought to you by Rosetta Stone"
It's a little scary how much they know about us, isn't it?
You're right, in the chicken-egg question, the reason they advertise beer is because they know beer drinkers are watching.