Messy - It is the addictive voice that denies all reason and urges us to drink. We have two voices "the sober voice" that really wants to not drink and then the addictive voice that creeps in and tells us lies. I just shut it down, don't engage it at all. I have a journal I have kept the past 8 years that details the horrors of my drinking. So, if I ever engage in the insanity of wanting to drink - all the misery is laid out in vivid detail.