I think the show Intervention popularized the "rock bottom" theory, that all addicts have to hit it before seeking treatment, which IMO is a crap term used by only amateurs. Again just my opinion- there is only one real "rock bottom" and that is when a toe tag is needed.
However, I do believe all addicts and codies hit a bottom of sorts before wanting to find a better way...which of course is different for everyone. For an addict a bottom may be as high as spending too much money on a one-time weekend binge, or as low as selling ones body. For a codie it may be as high as a one-time snooping incident or as low as being unfaithful or compromising your own morals.