Good stuff Quinnleigh!
The thing that I found helpful with Allen Carr was the length that he goes to in debunking all of the reasons why people drink...
Thirsty - it dehydrates you.
Tastes Good - it tastes awful - as all poisons do.
It relaxes me - it takes away the cravings which we associate with "feeling normal" - take away the cravings and we'll feel normal forever.
It's a social lubricant - believe me, only other drunks like drunk you!
Realizing that there are no redeeming qualities to alcohol takes away some of the sheen of romanticism that accompanies thoughts of drink. It also casts every drinker - even what we think of as "normal" drinkers as being in a stage of addiction. So when you look around at others you don't see a club that you wish you were a part of...you just see people on their way to trouble.
I found it helpful and found that it was a good match for AVRT.