Originally Posted by
Pixy1 
The drinking book didn't have the same effect the first time I read it. But then neither did the smoking book first time round. I've recently purchased the drinking book again and will read it again when I'm in the right frame of mind.
The books do have a hypnotic effect; it's the way he repeats certain points and the way certain messages are in larger, bold type. In fact, if you go to see an EasyWay therapist face-to-face they do use some hypnosis towards the end to help you retain what you've learned. I've not been myself but I understand that is how it works.