Uncomfortable,
Unfortunately, your observation is somewhat correct. It can be hard to find the AA message of recovery in many meetings of AA. Instead, the meetings serve as a self-help support group or a kind of layman's group therapy.
There is a line in the Forward to the 4th Edition that talks about how membership in AA skyrockets in different countries when the literature is made available in the native language. That indicates to me that when the specific, precise directions for how to recover are made available to people, the number of recovered people greatly increases.
So, if you are at a meeting where people aren't carrying a BB, you may want to consider if that meeting is really engaged with AA's solution, the 12 Steps. Find those groups that are engaged. Yeahgr8 suggestion of asking for a sponsor who has had a spiritual awakening as the result of the Steps will weed out the passer by and hook you up with someone that has done the deal.