it is nice to be able to pause and celebrate each other in a relationship, sometimes with work and family etc, etc it can be easy to put that off, at least valentines day is an annual reminder. That is how
I feel about it. not bothered about gifts and cards necessarily (I didn't get them anyway) but spending time together was important to me. I am happily single and therefore not at all bothered about not getting/giving anything for valentine's day. But it is a useful reminder to look after self: I love flowers, I may get myself some flowers after valentines, because I am way too cheap to spend the inflated prices on the day