I'm old enough to remember when nearly all beer commercials were geared for middle aged men, having a beer (in a bar) at quitting time. The setting was never anywhere other than a bar. Then some wizard decided that old farts were set in their ways and could not be persuaded to change brands, so they went after the collage kids and have been at it ever since.
So now it's beer anyplace, any time. The message, your life sucks, you just don't know it, here, open this and fasten your seatbelt, cause cool things will SURELY happen.
Why are there no alcohol commercials with all WOMEN popping tops and getting crazy? Beacause that would appear unatural, and too close to the truth, where all you would think is, these girls are getting drunk. But if it's just guys getting served beer BY women, well then that's ok.
So now were popping tops in the ER with characters that appeal to MINORS.
Brought to you by the same people that remind you every Holiday Season to "Drink Responsibly" Aaaarrrrrrrggghhh!!! Rant over. Thank's for listening.