I have a golf buddy who is acting similarly. In his case he also knows he drinks too much and has had many half hearted attempts at quitting. His sobriety never lasted long. He told me I wouldn't last long either and now when I order root beer instead of beer he kind of smirks at me. But I know he wishes he could quit and his reaction to my sobriety is a reflection of the disappointment in himself. I don't hold it against him and would be glad to point him to SR when he's ready! 49 days and counting!