I couldn't relate to it until I was well into my recovery. Then I finally understood it was the first drink that got me drunk, not the second, or the twelfth, etc. From the time I put that bottle up to my mouth I was on a single track to oblivion.
I can definitely relate to your pattern of buying "just one" and then going back for more several times each day. And while I was a daily drinker I didn't think I was an alcoholic because I didn't drink in the morning. Well, not every day