Frothy emotional appeal seldom suffices. The word frothy means shallow and insubstantial, no depth or weight behind it. Depth and weight means experience.
Lots of opinions around here about experiences that were never experienced.
Lots of back-patting but no real direction. But let someone try and give some real direction based in experience rather than opinion and see what happens. By direction I mean "Let me tell you what my experience has been and what I have done." The hackles rise and the defenses go up and what we is "Don't tell us what to do."