I quit smoking so I feel that when I crave it is twice as strong. (could be in my head) I have choclate cravings but I notice when I eat something sweet..I want more and more and seems like I want some every night. If I don't have it around I somehow get by and do without it . If I buy a bunch I can't eat them all maybe have about 5 choclate kisses and walk away. They seem to be harder to open so I don't deal with it.Lol