Isn't it so ironic that so many of us felt we had to hide it? I remember being grateful for this one store that would put my alcohol in a black plastic bag, so when I walked down the street, nobody would know what was in it. Also, when I bought a full six pack of those tall cans, I would make conversation with the cashier at the store about how I was having friends over that night, etc. (Which wasn't true - it was all for me!) I cringe now at how transparent that probably was...