I think N/A beer can really help beer drinkers that have decided to get sober! I think beer itself if drinken frequently and long enough can be SOMEWHAT habit-forming. Much like Like say... grape soda. Don't get me wrong, the reason people start drinking beer is for the buzz but once the buzz gets old and that person decides to improve their health and/or life, the craving for the beer is still there. The habit of drinking is still there. N/A beer is perfect for those beer lovers. It allows you to sip beer while listening to music or hanging with friends without the negative effects. I recommend it.
Reminds me of the saying: If you hang around a barber shop long enuf, you end up getting a haircut.......
Most tend to stay away.
The hard cores will tell you to take a newcomers chip.