Hi Mizz P. There is some information out there on Rational Recovery, which is where the Big Plan originated. The essence, the way I see it, is instead of saying I will not drink today, which leaves the door open for future drinking, you make a permanent decision on total abstinence.
The Big Plan is thus:
I do not drink. I will never change my mind. No Matter What.
You can get bogged down in all the chatter about addictive voice and wondering "why" you can't be normal. For me - I found that I just accept that drinking is off the table for me. Why? I don't care why anymore. It's just not part of my life. There is no future drinking plans in my life. By saying "no matter what" there is no wiggle room for any excuse to pick up.
It works for me. And sure there are times when the thought of drink enters me mind and I reply with "I do not drink. I will never change my mind, no matter what." And then a moment later the urge passes and I go...oh yeah, that was a silly thought about drinking.
I used to go on (to myself) oh woe is me. Why can't I drink like a normal person? It's not fair. Blah, blah, blah. Well, it's just the way I'm built. It doesn't matter what went in my past, I am not going to drink over it. I may eat over it :-) but at least I'm not drinking. I never made a phone call after eating a cheesecake.
CF