Yeah, the sports/booze marketing is insane. I used to spend lots of time at bars "watching games" and drinking. I used the games as a reason to "socialize" and get drunk, and it was completely expected and acceptable where I live. It was just what we all did. What a lot of wasted time! I still watch games. I still love sports. But now, I can watch a football game at noon on a Sunday and still function for the rest of the day! And I remember the whole game. I prefer this way of being a sports fan.