I play the tape every time the thought of alcohol enters my head, which it does, honestly, this early in my sober life.
I have to watch my mind like a hawk, and then treat it like a bully or a child throwing a tantrum, and then tell it, "Yea? You want to drink? Ok, let's get a bottle and see what happens, what happened last time." Then I visualize myself the last few times I drank, where I ended up, injuries, regret, isolation, wanting DEATH.
And then I come back, my True Self, and I say, "Yea...Nope!"