I thought it was our public relations policy that is based on attraction rather than promotion, and that Alcoholics Anonymous is based on carrying the message to the alcoholic who still suffers.
The very first part of working with others deals with proactively looking for alcoholics who are willing and able to benefit from our experience. Having found such an individual, isn't our one and only responsibility to make sure they get an adequate presentation of the program (Here's how you can recover) upon which they can make an informed decision?
The internet is no substitute for that, there is so much misinformation about, and really even meetings do not make a good substitute for an old fashioned 12 step one on one session.