Welcome.
At the end of the day, marketing and society and all that....aren't relevant to me because I just can't drink. The shrugging off approach to others' drinking habits, "funny" memes and gifts and mommy wine stuff, advertising, whatever, is easy with time, 99% of the time. The other 1% that kind of stuff makes me sad because you do indeed see glorification and excess all over the place.
I also learned in sobriety that TONS of people just don't drink. For a whole lot of reasons. My vision was so skewed when I was drinking that "everyone" did - turns out, that's happily not the case and I don't have to be around people who abuse it.