Originally Posted by
Thrifty 
He spends a lot of time talking about the recognition and separation of the primitive desire from the real you. He calls the AV "deceptive brain messages". Beyond the recognition and separation, he talks about redirection. By this he means that once you have recognized and separated, you need to find something else to do
I'm probably not the best person to answer this but while I think it is a good idea to actively pursue new things once you quit, saying you
need to find something else is by definition the addictive voice since it suggests if you don't find something else to do, you will drink or use.
I agree with you about having to read the book more than once. Some people get it from the crash course whereas that was nowhere near enough for me.
While we're on the subject, how old is this notion of separating yourself from the survival part of your brain?