For me, I MADE drinking into a question of personal morality. I can't, won't and don't speak to the morality of others' alcohol consumption. On the other hand, I chose to close the door forever on my drinking by coming to consider it as an immoral act. For me. I don't think that it had anything to do with my decision to quit drinking, but it has sure made the question of ever drinking again a very simple one to answer for me.