The moment hit me when I was having lunch with some people from work. A colleague was astounded that someone she knew from high school had just died from alcohol. They were Facebook friends, and she was following his declining situation for quite a while.
It really hits home that people actually do die from this poison. You hear about it on this site periodically, but it just seems like it couldn't possibly happen to you. I just think of the shame and embarrassment I'd put my children and wife through if I died from this. I simply couldn't live with myself.