I personal enjoy certain "virgin" cocktails. I stopped really enjoying the taste of alcoholic drinks because I drank only to get smashed. I don't miss the booze in a Bloody Mary or mojito because I can actually enjoy the flavor of the drink now. I also really missed pairing food with wine when I started to just binge drink and not care about the food, so I'm going to try some of the alcohol free wines when I get some more sober time down. Like most have said, it really depends on the person and I think the "why" of why you want this particular drink.