Yes, like Tatsy said diction is so important. It's become second nature to me now.
I remember when I first started avrt, the urges to drink were very strong, sometimes the AV would come up with a lot of thoughts and emotions, to try to justify drinking to get me to give in, and the physical urges at times felt almost overpowering.
But I remember thinking to myself, hehe, the Beast is really suffering, I can feel it suffering and I'm glad, because IT made me suffer enough meeting ITs desire to drink over the years.
I get urges and AV thoughts very seldom now. But when I do I still like to feel ITs suffering, after all, it's my suffering or ITs suffering. If alcohol was ever consumed again by me, ITs suffering would end and mine would start. I know which one of us I prefer to suffer.