Lol, I'm going to pass on a little piece of 'wisdom' that someone said to me, and goes through my bloody head about 15 times a day now (I suspect you'll want to munch me in the head just as much as I did them)...
If you're not hungry enough to eat an apple, then you're not hungry.
Lol. I hate that sentence now. But it does help me to think about why I'm eating and distinguish 'want' from 'need' (which I've always struggled to do, whether thinking about alcohol, sex, food, spending, or whatever - hence my own frequent toddler-style meltdowns both when stopping smoking and quitting the booze. I still get them coming on, but now I recognise that as my AV kicking in, and tell it 'No' just as firmly as I'd tell a toddler it can't go to play on the swings at 3am. No argument. Not up for discussion.