A lot of my friends liked me better drunk, but what does that tell us about them? They needed me to drink in order to make them feel better about their own drinking!
I practice something I call "thought-squashing." When a thought of alcohol enters my head, I don't entertain it or argue with it. I squash it HARD and force it out of my head. It's kind of like hanging up the phone on someone.
I do ANYTHING necessary to force it out of my head. I don't try to understand it. I just force it out.