The A's thought process is distinctly different from the healthy thought process.
What we see as up, they see as down.
What we see as right, they see as wrong.
What we think is appropriate, they see as inappropriate
So, its futile to try to force our viewpoint on them (ie: his bad behavior). He just aint gonna see it, til he see's it on his own. Trying to force someone to "see the light", is like trying to nail jello to a tree and make it stay. Futile.
Do what you gotta do to make you happy, with no expectation he is gonna "See it and be sorry". And what if he does say he's sorry? What then,...that dont mean diddly,,its the ACTIONS that mean something. Besdies, he may just apologize to placate you.
Actions, our and thiers, mean stuff!