I have finished Vale's book and Carr's also. I cannot get past his chapter Taste. I loved wine, and tried to see it his way, but cannot. He bases his premise on the fact that good wine actually tastes bad. I can't accept that, very good wine tastes very good. So, that attitude has me feeling somewhat deprived, which is the whole point of his approach. Not feeling deprived, you are giving up nothing. Thus, I find myself using willpower at times, which he states will result in failure.