Oh I am definitely a "we are all responsible for our own choices" and I get sick of our society blaming everything on everybody else, but why have the commercials with people who suffered the Consequence's of smoking then? And there are laws now prohibiting cigarette ads on TV and maybe even magazines, and if someone is smoking on a TV drama or movie, it's not usually or frequently the main topic of the scene. Why can't the media downplay drinking in the way they do smoking? And even show the dire consequences that can result from OVER indulgence of b alcohol? The people who don't overindulge won't have to worry, but it may be a stern warning to those who are treading in to deeper and deeper waters with their drinking? And for Pete's sake, don't show blacking out and drunken sex as being a cool and sexy thing!