Although I still enjoy an occasional craft beer or wine, I am also much more sensitive to the pervasive "alcohol in your face" society we live in. However, I simply say, that's just how it is and have to move on.
But, I was painfully reminded about the ignorance of our society (and in particular) our young ones about the power and pain of addictions. My high school son just relayed his experience in health class yesterday, where they were watching a video about alcoholics and the destruction it causes. Evidently, some of the folks in the video became emotional, and many of the kids in the class laughed at this. My son- who just lost his mother a month ago to alcoholism- just shook his head sadly and remarked how "they have no idea". No, son, they don't.