Originally Posted by
dwtbd 
it sounds like an interesting read, especially if it touches on or would not be held in high esteem in the 'traditional recovery circles'. But if it lumps normal and social drinkers in with drunks, that could turn me off. 'Drunks' to me is like the *-word, only those who would ascribe it to themselves should use it. If he in his writing leans that way, he sounds more traditional than not.
He doesn't use that word or any negative label at all for heavier drinkers, he considers all of society that drinks (almost regardless of level) to be pretty much the same. I think the first or second chapter is titled "There is No Such Thing as an Alcoholic"
His views would be heavily contested by traditional recovery programs and medical professionals