Yep Pedro, same here in America. Except, we will even celebrate other country's holidays like Cinco De Mayo, just to find an excuse to drink. Alcohol commercials are plentiful. If you go to a restaurant, the first thing they offer is a wine/beer menu. It is the norm around here.
The pressure from others is great. They just can't understand why you wouldn't want "just one drink". And if I am asked on a date, the first words are "Maybe go have a drink?" It is insanity in my opinion.