I have no problem with commercials and billboards, and the like. That is simply marketing, and they are doing their job.
What does annoy me to some extent, is the glorification by many (young and old it seems). When I was in College I received some degree of exaltation for my drinking prowess, You see all those "Social Media" connections taking pictures of themselves brandishing drinks around in pictures like its cool and they must advertise how awesome they are due to the fact they drink a beer and a few shots.
If they knew how it really is to drink to the extent of what they glorify, they wouldnt celebrate it so much. That is what annoys me, but understand as well.