I had my big epiphany or turning point, call it what you will, when I realized that I really only had two options: drinking that was heavy, uncontrollable and self-destructive -or- learn to quit entirely. There was no middle ground for me.
It was a hard thing for me at first. I'm the complete opposite of a "macho dude" but I still hated the idea that there was this seemingly simple thing a bottled liquid that I couldn't handle. I've since given up on that; realized that continuously trying to push a square peg into a round hole isn't control, it's futility.