Well let's see...
With my maternal grandmother it became her pulling one of us grandkids to her in a big, sloppy hug and kiss and telling us how much she 'loved us'.
With my former hairdresser, it was how much he 'loved me' when I called to make an appointment (which I later cancelled because having a drunk person cut your hair is not pretty).
With a former alcoholic frat boy friend of mine, it was all lovey-dovey, friendly, overly emotional weepy confession time, apparently.
Yeah, it seems to bring out the bad side of what should be a good thing. Just my experience, though.