ddrayer, all I can say is that I commuted for years to NYC and ALWAYS thought that everyone drank (those stupid little bottles). The shock for me was that only myself and one other person "armed themselves" with those drinks.
Look around at this event and notice how few people drink. Hang with them-they are the 90% of the population.
BTW, I speak from a position of "giving in" rather than listening to my own words...