It usually hits when I'm hungry. I'll visualize a 40oz Budweiser and my mouth will water.I'll also literally get the rush of that first 24oz or so. I eat ASAP!
The voice will dog me sometimes on weekends. "It's Friday and you'll have 2 days to sober up before work"....yea more like drink again Saturday, Sunday, possibly lay outta work Monday or go to work feeling like 200 lb of smashed a$$holes. I practice AVRT ON IT.