I used to and still sometimes feel conceited and cocky if I love myself. I think that it's not wrong at all, in fact its the opposite. I feel like you have to love yourself because no one else is going to do it as much as you can. You're the only one who can treat your body well, eat well etc. The only one who knows what you're saying about yourself in your own head. That's the dangerous stuff for us I think.
So I think its choosing to do the best for yourself instead of just saying "I'm not hurting anyone but myself". I don't think that's possible in a lot of cases; to only hurt yourself,, but even when it is, that is the type of thinking to get away from. Love yourself and stop hurting yourself. That's the way I'm trying to look at it.