Originally Posted by
aNewEternity 
the chapter I just finished had the thesis "you drank for pleasure, nothing more" which is a beautifully simple idea and liberating to hear. it's much easier to imagine avoiding it when it's stripped down to its inner logic like that, without all of the rationalizations and obscurantism of the AV.
AVRT purposefully reduces things to such simple ideas because against that backdrop, the Addictive Voice is very conspicuous. The Beast is a pleasure-driven survival drive, just like our sex drive, and regardless of what the AV says, the Beast just wants that buzz. There is certainly a greater purpose to sex than just pleasure, but if nature hadn't made it feel good, we would probably be extinct by now. Addiction mimics that existing survival drive, and as if falling in love with the bottle, the AV reorganizes our thoughts around the new object of our affection.