As an alcoholic, maybe I shouldn't be in this thread, but I wanted to mention that, when I see a bottle of NA beer, what I see is a place where I could hide real beer, if I wanted to. That's just how alcoholics think. I can't tell you how many times I've thought about pouring an NA beer down the drain at a party and pouring a real beer in. I've never done it, but it's not a stretch.