It's hard to warm up to a guy who celebrates his sobriety by spending one night in each hotel in Vegas. I mean, how much did that cost?! And what was the point?
Also, he does sound arrogant, and apparently got deeply involved with "Molly" before taking his (famously inaccurate) mail-in HIV test, so there's another strike.
But if this WSJ article reaches some people who were swimming in a vat of red wine and helps them feel they can pull the plug on their habit -per the cute illustrations - , then it will have done some good I guess.
The comments are more interesting than the article! Good dialogue.